A mineral water full of benefits, invented twenty years ago when nobody knew what “functional food” could mean and selfcare was not yet a trend: ACTIVE O2 quenches thirst, but it is also full of energizing oxygen and comes in a bottle with a practical sports cap. Pure or with a naturally fruity taste, iced or organic. And on top it should resonate with the values Adelholzener stands for: Naturalness, purity, authenticity. Its origins from the Bavarian Alps, quality and tradition. 

Well, that's quite a lot. And thus requires a clear hierarchy of information. We combine performance, taste appeal and healthy indulgence. Show how to be organic in a modern way. Use typography and characterful design elements that make the brand unmistakable. The result: improved shelf impact, iconic look, easier purchase decisions.