The Lisbon Club,55 redefines contemporary elegance: Nestled inside one of the city’s most exclusive hotels, the space mirrors the building’s architectural grandeur while embracing a modern sensibility. Every detail, from the lighting to the textures, was designed to express quiet sophistication. 

The typographic logo – elegant, balanced and timeless – captures the rhythm of the building’s structure and the refined spirit of the space. It sets the tone for an identity that lives between heritage and modernity. 

The identity extends across a range of applications, from printed materials to spatial touchpoints, each crafted with the same attention to proportion, texture and detail. Among them, the menu stands as a tangible continuation of the brand’s world – structured in gilded brass that mirrors the bar, wrapped in the same Italian fabrics that dress the curtains and seating, and finished with premium papers of varying textures and scales. Each element was selected to evoke the tactile richness and quiet opulence of the space. 

The result is an identity system where materiality, typography and spatial design coexist in perfect harmony – an expression of contemporary Lisbon luxury that is sumptuous yet understated, local yet universal.