Shaping the future with IT.
Bechtle is one of Europe's most successful IT businesses. For the first time in the company‘s 40-year history, Bechtle is fundamentally changing its corporate design.
Read moreThe aim: strengthen the brand, increase brand awareness and create a concise, accessible and consistent image, particularly in the digital space.
So we developed a new corporate design, that visually expresses the company's leading position and its digital expertise: Through molding Bechtle's new visual identity to the company's brand identity, with zukunftsstark (roughly "future-first") at its core, while strengthening its distincitive brand assets.
Ulrich
Creative Director
Jannika
Designer
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Hilti
Changing an icon without changing the icon