For decades, cappuccino was a symbol of everyday indulgence. But changing habits and perceptions challenged this classic. Our answer: a bold visual identity that brings cappuccino back to center stage. 

We created a design system that speaks to a new generation. Vibrant colors, expressive typography, and striking photography give the product a confident, modern attitude. The architecture is built for flexibility, ready to expand as the range grows. 

Under the motto Hot & Proud, cappuccino becomes more than a drink – it’s a statement. A familiar pleasure with a fresh personality, designed to strengthen Delta’s connection with young consumers and secure its position as a benchmark in the coffee category.