Telling coffee culture's story
Across many cultures, enjoying coffee serves as a connecting ritual. For the Portuguese Brand Delta Cafés, me made this visible: with illustrations that tell stories from the harvest to the finished brew, seamlessly across different touchpoints.
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The illustrations serve as a visual narrative of the rich and human universe of coffee: Crafted with a delicate, continuous line, they create a symbolic world where the origins, rituals, and sharing of coffee are interconnected, emphasizing its cultural and social dimensions within a unified visual language.
Inspired by elements from popular culture and traditional tapestries from coffee-producing regions, the composition is characterized by symmetry, modularity, and rhythm. These qualities enable the illustrations to adapt seamlessly across various applications – ranging from packaging and sugar packets to paper cups and communication materials. This ensures consistency while maintaining visual interest and reinforcing the brand’s identity across multiple touchpoints. The visuals strengthen Delta Cafés position in the business channel, emphasizing quality, origin, and cultural value.
Pedro
Chief Creative Officer
Adriana
Director Consulting
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