Felix Damerius is responsible for corporate branding at the Peter Schmidt Group and works with clients such as Mercedes-Benz, Deutsche Telekom, and E.ON. He previously served as a juror for the ADC in 2025. His expectations for the entries in this year’s competition: “Branding is gaining strategic importance. Brands are increasingly functioning as cultural reference points. To be convincing, projects must therefore do more than just impress aesthetically – they must demonstrate genuine relevance to their target audiences.” 

 

Sven Rieckmann’s clients include well-known brands in the consumer branding sector, such as Weleda, NIVEA, Labello, tesa, and, most recently, got2b. He has also served as a juror at the ADC in previous years: “Strong product and packaging design is integrated and thinks beyond the packaging. It’s about expressing an understanding of brands and their identity.” This year, he is also contributing his expertise at the ADC Conference, where he will speak on current FMCG trends during the Business Panel.

 

Peter Schmidt Group Also Represented on the ADC Talent Award Jury The Peter 

 

The Peter Schmidt Group is also represented at this year’s ADC Talent Award: Designer Valeria Schriber is serving on the jury for the Product & Packaging Design category. She won gold in 2025 for her master’s thesis project “Uprooted” and is attending as a guest for five years. 

 

From April 28 to 30, the jury will make its selections and award the coveted “Nails” to the best projects of the year. From advertising to design, the jurors will evaluate projects across six different disciplines. However, the winners will have to wait a little longer. The awards ceremony will take place on June 11 in Hamburg.